MKT 438 Week 2 Public Relations Case Study

0 items
MKT 438 Week 2 Public Relations Case Study
$6.99
  • Description

MKT 438 Week 2 Public Relations Case Study

Resource: The Practice of Public Relations textbook, University Library, Internet

After reading the case study: BP’s Loose Lips Sink Credibility Ship (Chapter 1), please answer the following questions in a Word document.

  • How would you assess BP’s response to the Gulf of Mexico oil spill? (Answer should be 90 to 175 words in length)
  • How could BP have prevented the damage done by its CEO spokesperson? (Answer should be 90 to 175 words in length.
  • Had you been advising (CEO Anthony) Hayward, what would you have suggested he say in response to the questions he was asked? Provide at least 3 specific examples (Answer will need to be 260 to 350 words in length).

Format your answers consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.